People go to the internet for two major reasons:
- To find information that helps solve a problem or answers a question
- To share information that is entertaining, useful, and interesting
To create content that does one of these things (or both), you must:
- Create valuable, drilled-down content full of useful information
- Not create vague content filled with broad details and common knowledge information
In order to identify places where you can provide more valuable details in your content, read through your content and consider questions the reader might have.
- Answer their questions by providing more detail, examples, and explanations.
- Answer their questions by providing resources that have more information.
- Remove information that will lead the reader wanting more, if you can’t provide the full story for them.
Since it can be difficult to identify just how to do this, here’s an example of original content, the questions in the content, and the revised version that answers the questions.
Starting Your Own Website
Starting your blog can be fairly easy. The most common site that people go with is WordPress, not only because it’s free, but because it’s fairly easy to use.
The next thing you should do is purchase a domain. This can be done through various hosting sites, such as Dreamhost, GoDaddy, or Squarespace. Pay close attention to bandwidth and data transfer options – these are extremely important. The last thing you want is to create a wildly successful blog and have it taken down due to exceeding the bandwidth limit!
From there, you can set up a unique e-mail address with your domain address. Have your domain redirect to your WordPress blog, and you’re done!
You can also get a premium WordPress theme to spice up your content a bit. There’s some free ones, but the really good ones cost quite a bit. It’s a small price to pay to jazz up your blog, though.
Questions in the Content
Starting Your Own Website
Starting your blog can be fairly easy.
Select a Content Management System
The most common content management system (or CMS) that people choose is WordPress, not only because it’s free, but because it’s fairly easy to use. If offers:
- Simplicity – Adding content is as easy as creating a Word document.
- Multiple Users – Offers ability to add multiple users, with different roles.
- Flexibility – Thousands of plugins are available to add features.
- Search Engine Optimization – Site is structure for optimal SEO.
- Easy Installation – Many web hosting services offer one-click installation.
- Customization – Users can select from thousands of unique themes for design.
Purchase Hosting with the Appropriate Bandwidth
The next thing you should do is purchase hosting. This can be done through various hosting sites, such as Dreamhost, GoDaddy, or Squarespace. When selecting hosting options, pay close attention to bandwidth and data transfer options – these are extremely important.
Bandwidth is “the level of traffic and data allowed to travel and transfer between your site, users, and the Internet.” The level of bandwidth on a site determines how much traffic the site can handle before it experiences technical problems.
Make sure you calculate the amount of bandwidth you need for your site from a formula or by discussing it with your hosting provider before selecting a service. The last thing you want is to create a wildly successful blog and have it taken down due to exceeding the bandwidth limit.
Select a Theme
You can add WordPress theme to spice up your content.
There are free themes available. Smashing Magazine has a collection of 100 Excellent Free WordPress Themes that work great for beginning your blog. These free themes are pretty basic, but get the job done.
If you are looking for more features and design elements, you can purchase a theme. Paid themes can run from as little as $9.99 to over $100. It’s a small price to pay to jazz up your blog.
Themes can be purchase one at a time, or through memberships (that offer all of their themes for one cost). Some of the best sites offering theme libraries include:
These example shows how drilling down sections of information can increase the value of a blog post. There are other benefits of this as well.
You don’t have to write as much. Curating a list of resources in your content (like the example list of theme libraries) majorly increases the value to the reader and doesn’t take much work for you to add.
You get more content. When you drill-down your sections, you end up with longer content. Then if you are looking to increase your publishing schedule or output, you can split the information into separate posts.
You can link your content together. If you break one large concept into multiple posts, you can then tie the posts together through links or create a guide that curates all of your posts.
You can learn more as you write. When you dig deeper into your research, you learn more and therefore become a better writer. So when writing a post don’t research the broad topic, research smaller sections of the topic to find more specific info.
If you have trouble coming up with details to add to answer questions that your readers might have, consider adding any of these valuable details:
- Unique information
- Key takeaways
- Case studies
All of this will create a post that offers reader something they are searching for or something they will want to share. How do you make your blog posts more searchable, shareable, and valuable?