Community Press: Science, Stories, and Persuasion

Earlier this week I was doing research on the differences between white papers and eBooks and found that every article said different things. One site said eBooks should never pass 10 pages, while another said they can hit 200+. Here are some things to consider when you’re assigned one or are looking to create one.

Should You Create an Ebook or a White Paper?

There are many varied opinions about eBook and white paper effectiveness and popularity around the web. Some blogs claim eBooks are the hip cousin of stuffy white papers, while others claim white papers are all the rage and eBook’s are gimmicky. Both have a place in Internet marketing. […]

This week we have B2B content and awesome headline tips – science based headline tips! Tell me what you like in the comments.

25 Scientifically Proven Ways To Write Better Headlines For Your Blog

Your headlines aren’t good enough. You need to write better headlines, because it’s the only way you are ever going to get more traffic to your blog. Who would click on something that doesn’t get their attention? And, let’s face it, there are a lot of folks out there that you are competing against. […]

New Paradigm in Headline Writing: How BuzzFeed Gets So Many Hits

With headlines like “Clear Your Next 10 Minutes because This Video Could Change How Happy You Are with Your Entire Week,” BuzzFeed’s content is hardly seen as “high-quality.” Yet the listicle-sharing media organization seems to know something about headlines, as BuzzFeed saw more than 130 million unique page visitors last November alone. Salma Jafri […]

Attention: You’re Now a Storyteller – Get Used to It

My oldest daughter is about to turn nine (or may have already if you’re reading this after January). I have a hard time reconciling the spectacled, Minecraft-obsessed girl whose head reaches my collar bone with the 21-inch baby I delivered in a tub so many years ago. She is so different in so many […]

The Content Craze: Thoughts from the Experts

The term “content marketing” is notoriously overgeneralized as a catch phrase for all types of content — the good, the bad and the ugly. Bill Gates coined the phrase “content is king” in a 1996 article titled, appropriately, Content is King. Now we can’t go a day without hearing it. So what’s the future of […]

37 Types of Website Content You Should Create

Why is targeted and diverse website content important? Website content has a moderate to major impact on 87% of buyers’ vendor selection. However, 43% of buyers are turned off by transparent self-promotional content. It holds true that content really is the heart of inbound marketing. Your website content should not only inform visitors about […]

5 Persuasive Copywriting Ingredients (Often Missing In B2B Copy)

Over the years, two pillars have served marketing writers well: features and benefits. They have become the building blocks for B2B, and deservedly so—they do a lot of heavy lifting for marketers. But features and benefits are just two out of more than a dozen copywriting ingredients available for marketers and writers to […]