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Client Feedback: The Content Is Not Valuable

Avatar of Raubi Marie Perilli

In a recent post, I shared some of our client feedback, and our writers responded that they wanted us to share even more.

I agree that this is a good idea and that we should be more open with sharing feedback from out clients with our entire Community. I’m going to start sharing feedback more often through posts like this.

The theme for this feedback post focuses on one of the biggest complaints we get about our Sharebait: the content is not valuable.

Valuable content is something that readers enjoy because they can learn or experience something through the content. This type of content may include:

  • Facts
  • Stats
  • Unique information
  • Examples
  • Visuals
  • Quotes
  • Key takeaways
  • Case studies
  • Stories
  • Resources

Sharebait should always be valuable as it should be something that readers enjoy so much, they share it with their friends. Unfortunately the following feedback calls out the lack of value in our content — reminding us that we need to continue to ask ourselves, “Is this content Sharebait?”

Obvious Information

In the client’s words: “Out dated and obvious information.”

Excerpt from: Is the Internet Replacing Traditional Research?

In a casual setting, a person can click on an Internet link and find out information instantly. It is so convenient that many people are wondering if the Internet will eventually replace traditional forms of research. While it has its benefits, it may be too early to proclaim that the Internet is the only way to get information.

Portability Makes It Accessible

One of the recent Internet developments that has people referring to the World Wide Web for their answers is the portability of the Internet. Mobile computing devices allow people to access the Internet no matter where they are located. Instead of having to drive across town to the library to find the answer to a question, you can simply access the Internet using your smartphone and get the answer instantly.

It Will Cost You

One of the drawbacks to using the Internet to do research is that it will cost you. Almost all of the reference books you would find at your local library can be found online, but many websites charge a subscription rate just to access the material. You can save your money by driving over to the library and using that same information free of charge.

Does this content help you solve a problem? Is this content offering something valuable? Is this content that you would share?

If not, it is not Sharebait.

Non-Specific Information

In the client’s words: “The article has no specific information, besides common knowledge about what a security system does. Article has been denied by 4 different sites due to it having a lack of information suitable to readers.”

Excerpt from: Home Security System Features to Consider

Today’s home security systems have evolved into tech-friendly devices that protect not only the inside of your home, but the outside and come with features you might not expect.

Alarm Alerts While You’re Away

If you’ve ever wondered if you locked the door or closed a window, some systems will alert you via text messages, emails or phone alerts. There’s nothing better than an alert to ensure you head back to lock the door or close the window or even better, logging into your device remotely to disarm the system and asking a trusted neighbor to take care of securing the home for you.

Fire and Carbon Monoxide Detecting

Beyond just ensuring your home is safe from burglars, most security systems also keep your home safe with smoke and fire alarms and can detect unsafe levels of carbon monoxide.

Along with alerts from the system itself, the manufacturer’s monitoring features can alert the police and fire stations to ensure you get out of the home safely and quickly put out fires to save your home.

Today’s security systems are so technologically advanced it’s easy to see why many homeowners are taking the plunge and purchasing affordable systems to ensure their dwellings are safe whether they are home or away.

Does this content help you solve a problem? Is this content offering something valuable? Is this content that you would share?

If not, it is not Sharebait.

Too Much Common Knowledge

In the client’s words: “Very Vague.”

Excerpt from: Tablets vs. Computers: Which Offers the Better Internet Experience?

Laptops are the Middle Ground

Laptops have several benefits that tablets may lack. These features include larger screens with higher resolutions and full keyboards. This keyboard is beneficial to users who do not like typing on a touch screen.

With the larger screen, browsing the Internet may be a better experience than with a tablet, especially when viewing images or videos. Additionally, laptops are generally more durable that tablets, there are no issues with having to avoid scratching the touch screen.

While the positive aspects are many for the lap, one of the main drawbacks is size and weight. While laptops were first designed for portability, current laptops can weight between 3 and 10 pounds—much heavier than the average tablet.

Does this content help you solve a problem? Is this content offering something valuable? Is this content that you would share?

If not, it is not Sharebait.

Readers Want Value

Readers don’t search for or share content that is obvious, not specific, or common knowledge.

They search for content that is valuable. Content that  impresses, engages, and connects with readers by:

  • Fulfilling a Need – by providing an extremely detailed solution to a problem or answer to a question.
  • Fulfilling a Want – by providing satisfaction or something the reader was looking for.
  • Offering Enjoyment – by providing something unexpected—something the reader didn’t need or want, but was happy to find.

So give the readers (and clients) what they want. Deliver content that is worthy of the reader’s time and attention. Give them something they will search for and share.

For more information on creating valuable, shareable content, check out the CopyPress Community Sharebait Guide.

Avatar of Raubi Marie Perilli About Raubi Marie Perilli

Raubi Marie Perilli likes to write about what she eats, where she goes, and what she knows. She is the CopyPress Community Manager. You can follow her on Twitter and Google+.

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