Enter the headline into the Article Title on the Article Page. The Client Style Guide will advise if the article headline has been provided or if you need to create a unique headline.
If you are responsible for creating a unique and engaging headline for your article, please review our copywriting training section on Headlines and Subheadings.
Capitalize headlines in the following way:
- Capitalize the first and last words.
- Capitalize all nouns, pronouns, verbs, adjectives and adverbs.
- Do not capitalize articles, conjunctions, and prepositions unless they are four letters or longer.
Subheadings should be used to break up bulky text and signify a shift in the article.
- Do write subheadings in the same manner as a headline.
- Do format subheadings with the same capitalization rules as used for headlines.
- Do use relevant keywords when it is natural to do so.
- Do use the following Title Tags:
- Primary Subheadings – Heading 2
- Secondary Subheadings – Heading 3
- Tertiary Subheadings – Heading 4
Title Tags. You must use title tags on all subheadings. A title tag is a formatting feature that can be assigned to a line of text within the CMS.
How to Set Subheading Title Tags in the CMS:
- Place cursor on the line of the subheading text
- From the format drop down box select the text type (Heading 2, Heading 3, etc.)