You are done researching, brainstorming, writing and adding graphics—you may think that your work is done, but it’s not.
Now that you have a complete piece of content in front of you, you can accurately analyze its shareability by asking yourself the following questions and performing the following actions:
- Would you share the content?
- What could you change and/or add to make it something you would share?
- Stand back from the computer. How does the content look?
- What could you do to make the format look better?
- Bold words?
- Shorten a paragraph?
- Add bullets to a list?
- Add a different image?
- What word could you add to the headline to make it better?
- What word could you remove from the headline to make it better?
- How can you reword the subheadings to make them more interesting and informative?
- Remember the most important question of all — why should the reader care?
- Keep working until you can walk away from the content confident that it is something you would share, even if you weren’t the author.