Headlines and subheadings are important parts of blog content because they highlight main elements of the topic, add to the scannability of the article, and inform and lead the reader.
Headlines and subheadings use a very similar formula and style. Both are best with 80 characters or less and capitalized in the following way:
- Capitalize the first and last words
- Capitalize verbs and nouns
- Do not capitalize articles, conjunctions, and prepositions unless they are four letters or longer
Using keywords in headlines and subheadings is not a requirement, but it is a good practice as it:
- Helps search engines identify the content
- Helps readers identify the main idea of the article
Don’t ever force keywords into headlines and subheadings when it doesn’t make sense or sound natural. You should still use the keyword in the body of the content.
How to Format Subheadings Using Title Tags
Always format subheadings with appropriate title tags. A title tag is a formatting feature that can be assigned to a line of text within word processing programs and content management systems.
Subheadings should be formatted with title tag hierarchy. That means, when you use a subheading within a subheading, it should be formatted with a smaller heading format.
This is an example of heading hierarchy for a post that begins with a subheading formatted as Heading 2.
- Subheading 1 – Heading 2
- Subheading 2 (a subheading within the section under Subheading 1) – Heading 3
- Subheading 3 (a subheading within the section under Subheading 2) – Heading 4
It is suggested to use this format, but this is not the only way to utilize subheadings. You can use different variations of this structure as long as the hierarchy remains in place.
- Example: Subheading 1 – Headline 3, Subheading 2 – Heading 5
- Example: Subheading 1 – Headline 4, Subheading 2 – Bold Words