Chapter 1 - The Basics

Blog Post Styles

General copywriting content consists mostly of blog posts/articles. Blogs are usually delivered in one of the following styles:

Topic Breakdown – Sections of supporting ideas discuss parts of the topic in extreme detail
Credit Score Blueprint: Everything You Need to Know — Lifed.com
Lists/Countdowns – Sections of supporting ideas discuss an element of the list or countdown

  • Only use numbers in subheadings when the numbers are relevant to the text (such as a countdown)
  • Don’t stick with boring top ten lists
  • Use random numbers in lists (13 Largest, Top 22, 18 Shortest)
  • Don’t make boring best and worst lists
  • Make use of words ending in –est (Shortest, Prettiest, Biggest, Strangest)

The 7 Most Unintentionally Hilarious Movies of the Decade — Cracked.com
30 Indispensable Writing Tips from Famous Authors — BuzzFeed.com

Steps/How-To – Sections of supporting ideas discuss steps for completing an activity

  • Use numbers in subheadings in numerical order

How To Make the Perfect Hard Boiled Egg— GoodHousekeeping.com
Evolution of Something/Timeline – Sections of supporting ideas discuss the stages of an event

  • Use numbers and/or dates in the subheadings
  • Show when, how and/or why something happened

This is How Dramatically Women’s Makeup Has Changed Throughout History — Buzzfeed.com

Graphic Focused – Concentrates on the graphics, rather than text

  • The graphics are usually curated first
  • The text is written to support the graphics

38 of the Most Surreal Beaches and Coastlines on the Planet — MatadorNetwork.com

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