Links in content add value when they are used as:
- Resource Links – that connect readers to additional relevant information (so the reader can learn more and easily access complementary information)
- Source Links – that attribute sources of specific information (so the reader can verify the information and locate the original source)
Links may lead to outbound webpages or other webpages on the client site. Links should only be used when it is natural to do so. Links should never be forced in for the sake of links.
How to Use Resource Links
The best articles include at least two or three links that lead to other webpages, articles, or blogs that further elaborate on the topic. These resource links add value to the article by giving the reader additional information about the topic and leading them to other information they will find useful.
Naturally incorporate resource links in the following situations.
- When mentioning a webpage, article, or blog that further elaborates on the topic (link to the site or specific blog or article).
- When mentioning a topic you did not elaborate on but the reader may be interested in learning more about.
- When mentioning items in a list of resources (link to the webpage associated with the listed resources).
- When mentioning a product or service offered on the client site (link to the page with more details on the product or service).
- When mentioning specific websites and social profiles.
How to Use Source Links (Attribution)
Always use Source Links to give credit to sources of specific information such as stats, facts, and quotes.
Refer to the source in the content. Then use the source as the anchor text and the source webpage as the target URL.
Example: A Circulation study showed those who drink coffee may be less likely to get neurological diseases.
Always try to cite the original source. Many websites use information found through another resource. Whenever possible, go back to the original source of the information, and cite the original source.
Example: A search to find “coffee drinking trends” may return an article on Beverage Daily’s website, but the webpage shows the source of the information as “source: Circulation,” so search for that exact study to find the original source.
Rules for Resource and Source Links
When adding resource and source links adhere to the following rules.
- Only link to trustworthy pages directly related to the text.
- Do not link to competitors of the client site.
- Do not link to the same webpage more than once (unless it is the client’s site).
- Avoid adding three or more links in a single paragraph.
- Avoid linking to Wikipedia