Chapter 5 - Design

Style and Color

Once you pick the orientation for the infographic (go with portrait), you are ready to choose your style options.

Finding Inspiration

Start by looking for inspiration. Do a Google image search for infographics of similar topics.

The goal here is not to copy others, but to analyze what has already been done and brainstorm how you can take it to the next level.

In addition to analyzing other infographics, do a more general image search on your topic and get to know the space. You will find that certain topics have iconic colors, fonts, themes, and imagery that you can utilize to enhance your visualizations.

Pick an Artistic Style

Choose a style that matches your topic, the client’s brand, and the message you are trying to convey.

For example, if you are doing an infographic on cutting-edge technology, make sure to use a graphic style that is slick and high-tech. If your topic is lighthearted, go for something relaxed and fun. Without putting thought into this, you are losing out on a big opportunity to enhance the effectiveness of your message.

Pick an Appropriate Color Palette

Colors evoke emotions and feelings and moods. Use color to your advantage. Make sure the color palette you choose is evoking emotions that support your topic.

  • Black = serious, sophisticated, elegant
  • Blue = trustworthy, stable, serene, cool
  • Brown = wholesome, organic, down-to-earth
  • Gray = neutral, mature
  • Green = safe, environmental, friendly
  • Orange = emotional, positive, exciting
  • Purple = opulent, contemporary, royal
  • Red = passionate, negative, dangerous, hot
  • White = pure, peaceful, clean
  • Yellow = cheerful, sunny, cautious

Adobe Color CC

Once you have considered how you can use color to evoke the correct emotional response, you need to define your palette. Adobe Color CC (previously known as Adobe Kuler), is a great free tool for doing this.

You simply select a starting color and color rule (analogous, monochromatic, triad, etc.). Adobe will do the rest. It selects four colors that complement your choices and instantly create a color palette for your design.

Color schemes - Adobe Kuler 2013-07-23 13-10-07

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