Chapter 1 - The Basics

What Is an Infographic?

An Infographic is a visual representation of a story, article, idea, and/or group of statistics.

Showing data in a visual way isn’t a new concept. Newspapers and magazines have been using graphics and charts to help people understand information for decades. But in the past few years, the Internet has fully embraced this platform as a way for spreading messages, stories, and data.

Online audiences like infographics because they want to find what they are looking for quickly and efficiently. Infographics allow them to do that by being easy to digest, scan, and quickly absorb.

Want to know how powerful infographics really are?

  • Infographics are 30 times more likely to be read than text articles.
  • Publishers who use infographics grow traffic on average by 12%.
  • 40% of people respond better to visual information than text.

Types of Infographics

There are many types of Infographics, but for the sake of this guide, we will talk about two major classifications.

1. Article Graphics

Article graphics use images to tell a story in a visual way and focus less on data and more on concrete concepts. We sometimes define them as a mash-up of traditional copy and visualizations.

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2.Data Visualization 
Data Visualizations consist of a series of visuals that show complex, hard data in a simple and interesting way. These visualizations use lots of numerical data to creatively show information through a combination of charts, spatial comparisons, graphs, and diagrams. They focus heavily on the visualization of numbers/data and usually have little textual content.

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The Core of All Infographics

Both types of infographics have a few things in common. They always:

  • Help the audience learn/understand/see something new
  • Are easy to read and understand
  • Are simple and organized
  • Use quality data, facts, and statistics
  • Provide manageable amounts of information
  • Have a unique point of view
  • Always show, don’t tell

And most importantly, they always use images to tell a story in a visual, simple, and consumable way.

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