Chapter 4 - Writing

Writing Infographic Content

Once you have the story that you want to tell, you are ready to start writing.

If you are designing the infographic yourself, this part of the process will be different. You won’t need to explain so much through text as you will be the one doing the design work.

But if you are writing the content and sending it to a designer, there are a few extra steps to the writing process. The type of infographic and idea will heavily affect the writing process, and depending on the type of infographic and idea, the need for writing may vary.

No Writing Is Needed

When an infographic is very simple, the data alone may be enough. The designer may only need a data set and directions on how to display the information.


View Full Infographic: Your Phobias Illustrated 

In this example, there was no real writing needed. The designer simply needed a list of phobias and the direction to show each phobia as a graphic.

Very Little Writing Is Needed

Sometimes the writing may just include collecting a variety of data, putting the data in a list, and explaining how to organize and/or show the data.

60 Seconds

View Full Infographic: Incredible Things that Happen Every 60 Seconds on the Internet 

In this example, the writing process simply included finding a group of activities that happen every minute. There wasn’t much text that needed to be written. It was mostly gathering information for the infographic and explaining how to show it.

A Lot of Writing Is Needed

Article graphics are the type of infographics that will require the most writing.

Writing Graphic

View Full Infographic: How It Works — Touchscreen Technology 

In this example, the writer needed to do a lot of research about the topic and then write blurbs that would need to appear in the infographic.

Article graphics will require the most work by a writer. But writers should still remember that infographics should use limited words to explain a message.

Writing Infographic Content and Directions for Designers


No matter how much writing is involved, the rules for writing will remain the same.

1. Set Off Sections

If the infographic is going to include a lot of information, separate the content into sections. A new section should occur anytime there is a shift in the angle, message, category, or topic. Try to keep sections consistent lengths, and don’t overload any section with too many facts and stats.

2. Write It as an Outline or Series of Blurbs

There is no reason that you need to write complete sentences when writing infographic content. Using an outline of blurbs is the best way to keep you from going overboard on the text.

3. Get to the Point

If you are going to need content as complete sentences on the infographic, keep the content as short as possible. Eliminate all wordiness and don’t use big words.

4. Give a Broad Design Ideas and Inspiration

When writing infographic content you will likely have an idea for the overall look or design of the infographic. You can write out that idea to the designer so that they understand your inspiration.

5. Give Idea for Visuals

Likewise, when including stats, include ideas for which visuals would best show the data. Use the list of types of visuals to help you pick graphics that work best for the type of data.

6. Keep It Short

When writing, if you find that the content is getting too long (there are too many facts and/or stories), cut the infographic and turn it into two infographics. If you have more than five sections in an infographic, it is probably too long.

7. Source Information for Easy Reference

Always list and number sources below the written content. When you use a fact or stat from a source, provide the number of that source after the statement. (Example: 98% of the US population has a cell phone. [1]) This will allow editors and designers to quickly fact check the stats and information you provide.

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