Bio

Born and raised in Sheffield, England, Lizzie moved to Tampa, Florida when she was 18 to follow her dream of playing college football (soccer). After attending Saint Leo University for 6 years she left SLU with a B.A. in Marketing, Minor in Management and a Masters in Business Administration. Her first real job out of college was in the internet marketing industry as a Managing Editor. At CopyPress she's been involved in many different aspects of the company from all around SEO and affiliate marketing to production, business analysis, and finance.

Interests

Soccer, Working Out, Eating, and The Walking Dead

Location

Tampa, FL

5 Shades of Grey: Native Advertising and the FTC

Let me preface by saying the title doesn’t include a typo (my apologies for the title-bait). I don’t know how to compare an erotic romance novel featuring BDSM that’s written by a fellow Brit to the ongoing relationship between the FTC (Federal Trade Commission) and publishers in regard to Native Ads. That’s probably because I’ve never read the book. But if and when I do, I will write a sequel to this post.

Provoking Content: What’s It All About & Why Does It Matter?

On an average day WordPress.com users produce about 500,000 new posts and 400,000 new comments. At the same time over 325 million people view more than 2.5 billion WordPress pages each month. For just one publishing platform that’s an awful lot of content being created and digested.

How To Be Edgy Without Being Offensive (The Revised Version)

Have you ever read an article that just completely crossed the line? Do you ever want to give the author a good slap because you’re just so appalled with what they have to say? Or, is it just me?

There’s a fine line between being edgy and being an a$$hole and too often content creators cross it or fall far short with just plain and safe content. Not to say that safe content isn’t good content but when you’re looking for attention for your brand or yourself you have to push the boat out a bit.

Why Edgar Allan Poe (Amongst Other Factors) Is Hindering Your Production Goals

If we just told everyone that they need to be better at what they do, that would be all they need to succeed right?

Wrong. Just telling people what you want them to do is never enough.

How to Get a Slice of a $200 Billion Pie: Connect Your Content with Millennials

The 80 million members of the millennial generation (born 1977 to 1995) represent 25% of the U.S. population and more than $200 billion in annual buying power...

CopyPress Curation in 588 Words

If you would have asked me a year ago “what is Curation?” I would have responded with something along the lines of “umm… what people do at museums, right?” And let’s be fair, I would have been right, sort of. Had I applied my articulate, well thought out answer to the question “What is CopyPress Curation?” I would have been way off.

Your Email Marketing is Dead — The Walking Dead

The new season of The Walking Dead starts this Sunday and what better way to honor it than applying what we’ve learned from this AMC hit to email marketing and email lists. Here are the main parallels between this form of marketing and The Walking Dead.