An article exploring 5 ways that businesses can reinvent themselves, all of which have been practiced by the wildly successful and enduring rock band, U2.
I provided engaging web copy for ARA, an international research and engineering company that provides in-depth and diversified research, engineering, and technical support services.
I wrote this post for the CopyPress Community blog.
This portfolio is a partial compilation of my work. Upon request, I have hundreds more :)
I write about startups, Internet marketing and technology.
It's my band! We don't play or record that often, but we have a blast when we do. When people ask what we sound like, I usually quote Billy Petot, who said we made him think of Fugazi covering Led Zeppelin. Yeah, I'll take that!
Examining Ethos, Pathos, and Logos in real world marketing.
Highlighting some common literary devices, and specifying which will elevate or inflate your blog writing.
By now lots of businesses know they should be on Facebook. You know the drill: create a fan page, fill out your info, throw up a picture. Now what? Businesses that understand how to write status updates and engage with fans will retain their fans better and add new fans everyday. Businesses that unintentionally write boring, annoying, or sales-y statuses will quickly be ignored or dropped. Fans don’t want to hear noise. They must be convinced to keep a business in their good graces.
Some teachers may frown on the way technology has influenced their classrooms, with students taking out their phones to text or run a Google search during class. However, there are lots of free phone apps that can help students with their school performance, whether they're in grade school or college. Here are some of the best back-to-school apps to download before the new school year starts.
It bothers me when people say, “Where are the strong women in comics?” On the one hand, I get it. They’re referring to the long and torrid history of women in superhero comics, wherein dames have generally either played fatales, girlfriends, or women in refrigerators. The male heroes (is that redundant in this context?) come and go as they please—hell, they even die and come back from the dead—while the female heroes (yes, I decided I’m against the word ‘heroine’) have a history of weaknesses and inane feminine fancy.
Everyone is afraid of something whether they openly admit it or not. It’s no secret that marketers prey on these underlying fears by utilizing persuasive copy and headlines. The goal of using headlines as a scare tactic is to pull on those natural fears and entice their audience to read beyond the headline.
As with every strong emotion, there are both healthy and unhealthy ways of dealing with anger. It can be a key motivating force when it comes to making life changes. Noch of pickthebrain.com sums it up this way: “Anger is fuel, a motivation for us to change our surroundings, actions, behaviors, and perspectives.”
Follow Courtni's grammatical rants as she takes us on an adventure through terrible grammar mistakes.
A video that encapsulates the day-to-day culture at Copypress.
A guide for writers who want to create more descriptive content.
If you want to know how to capture and keep attention, you need to study who’s already doing it incredibly well. And the answer to what makes people return to your content can be learned from one of the longest-running reality TV shows: The Bachelor.
Exploring the False Stereotypes of writers, reinforced in mainstream media through movie characters and authors.
Routinely writing about the same topic, category, or concept gets boring fast. To keep your content fresh and engaging for readers, you need to incorporate content hooks that catch your readers’ attention and reel them in. We can call these “connection hooks”, because they’re ways to connect a concept to something else readers care about.
One thing can kill your blog post faster than a boring topic and flat language: subheading mistakes. Of course, the biggest mistake of all is not using subheadings. Readers need subheadings so they can quickly find what they are looking for. Subheadings and space breaks give them the scannability and simplicity they crave.
I wrote this feature magazine article for the Orange & Blue Magazine. "After a dishonorable discharge from the military and a near-death experience at the hospital, a homeless man smiles as if his life couldn’t be better."
I wrote this post describing my experience at the Auschwitz concentration camp.
All those who say love is a battlefield… are right. All along Florida’s highways, lovers are prematurely departing from one another at a rapid pace. I know this because I found about a hundred of them stuck to my windshield. It is LOVE BUG season.
When it comes to the Internet (and a lot of other things), it is still our natural tendency to bend toward initial belief.